Jonah Berger: The Catalyst; How to Change Anyone’s Mind
How to change anyone's mind? The author advice is not to push, but to use the catalyst and REDUCE the roadblocks. And the path to change will be easier.
Vodenje – biti ali delati?
Biti ali delati je lahko tudi dilema funkcija ali moč delovanja. Za katero pot se bo odločil, je odvisno od vodje, toda izbira bo imela veliko vlogo pri njegove razvoju.
The Boston Consulting Group on Strategy
Boston Consulting Group collection of articles in connection with strategy is always a good idea. Not the most recent perspectives but still very valid ones.
Danilo Zatta: The Pricing Model Revolution
New pricing. With the rise of technology, big data, new marketing practice and new ecosystems, the business world is ready for new pricing models based on different criteria than markup. A great book about ten of them.
Rory Sutherland: Alchemy
Alchemy of human behavior is not based on logic. Author is explaining us why marketing works best, when it uses magical and logical elements of human behavior.
Jeanne M. Brett, Tyree D. Mitchell: Searching for Trust in the Global Economy
Different cultures have different approach to estimating trust in business. This is a great book about how four different cultures search for Trust in Global Economy.
Is buying a business application a date with potential happy ending or a honeymoon of the long-term relationship?
Why buying a business application is not a finite decision but an infinite one and why you should set your RFP in this way.
Michael E. Raynor: The Strategy Paradox
The Strategy Paradox: strategies with the greatest possibility of success also have the greatest possibility of failure. How to have Strategic Flexibility and accept Requisite Uncertainty.
Philip Tetlock, Dan Gardner: Superforecasting
Is good forecasting a skill that can be learnt a competence with which you are born or simply a factor of luck. Tetlock and Gardner tried to answer that in their Superforcasting.
