Walter A. Friedman: Birth of a Salesman; The Transformation of Selling in America
Selling in America has transformed a lot in the last two centuries and Friedman's book is a great overview about how that happened. From a peddler to a sales science.
Roger Fisher, William Ury, Bruce Patton: Kako doseči dogovor; Umetnost pogajanja
Večina teorije o pogajanjih je izšla iz Hardvarske šole, ki jo predstavljajo avtorji, ki so sodeloval v Harvard Negotiation Project. To je knjiga o Harvardski teoriji pogajanj.
Daniel H. Pink: To Sell is Human
We are all in selling business, when we try to move others to do something. Daniel H. Pink story is about modern selling.
Paola Subacchi: The Cost of Free Money
The global financial order is under big pressure after the decline of Bretton Woods rules and institutions. Can China fill the gap and how will others, especially US react to it.
Paul Leinwand, Mahadeva Matt Mani: Beyond Digital
Leadership is the most important factor of success for a companies in the beyond digital world. If you want to use digital transformation for company transformation, you need to go beyond digital.
Mihaly Csikszentmihalyi: Zanos, Psihologija optimalnega izkustva
Zanos je knjiga o tem, kako ljudje lahko občutijo zadovoljstvo, ne glede na okoliščine, ki jih obdajajo. Napredek v okoliščinah, ki so dovolj izzivalne, je formula za zadovoljstvo.
Paul Hague: The Business Models Handbook
The Business Model Handbook is the structured overview of all important theories that can be used for improving companies business models.
Raphael Amit, Cristoph Zott: Business Model Innovation Strategy
Business model innovation is different than product innovation. But it is business model innovation that could bring enormous value in digital world.
Ken Coleman: The Proximity Principle
The Proximity Principle is about getting closer to your dream/goal and improve your chances to succeed. The Proximity is about people, places and practices.
