John Warrillow: The Automatic Customer; Creating a Subscription Business in Any Industry
Every business could become subscription business, since subscribers are better than customers. Why? The book explains it.
Marko Jevtić, Milovan Dekić: De-sign think-ing; Kako stvarate proizvode koje ljudi žele
Avtori knjige o dizajn razmišljanju nam žele o ovoj knjigi ponuditi detaljan uvid u to, kako da dobro izvesti ovaj pristup rješavanja kompleksnih izazova kroz korisnički pogled.
Henrik Broman Larsson, Markus Ejenas, Peter Siljerud: Supertrends; Facts and insights to future proof your sales and marketing
Supertrends are changing sales and marketing and if people involved should be successful, they should adjust to supertrends.
Walter A. Friedman: Birth of a Salesman; The Transformation of Selling in America
Selling in America has transformed a lot in the last two centuries and Friedman's book is a great overview about how that happened. From a peddler to a sales science.
Roger Fisher, William Ury, Bruce Patton: Kako doseči dogovor; Umetnost pogajanja
Večina teorije o pogajanjih je izšla iz Hardvarske šole, ki jo predstavljajo avtorji, ki so sodeloval v Harvard Negotiation Project. To je knjiga o Harvardski teoriji pogajanj.
Daniel H. Pink: To Sell is Human
We are all in selling business, when we try to move others to do something. Daniel H. Pink story is about modern selling.
Paola Subacchi: The Cost of Free Money
The global financial order is under big pressure after the decline of Bretton Woods rules and institutions. Can China fill the gap and how will others, especially US react to it.
Paul Leinwand, Mahadeva Matt Mani: Beyond Digital
Leadership is the most important factor of success for a companies in the beyond digital world. If you want to use digital transformation for company transformation, you need to go beyond digital.
Mihaly Csikszentmihalyi: Zanos, Psihologija optimalnega izkustva
Zanos je knjiga o tem, kako ljudje lahko občutijo zadovoljstvo, ne glede na okoliščine, ki jih obdajajo. Napredek v okoliščinah, ki so dovolj izzivalne, je formula za zadovoljstvo.
