Rory Sutherland: Alchemy
Alchemy of human behavior is not based on logic. Author is explaining us why marketing works best, when it uses magical and logical elements of human behavior.
Jeanne M. Brett, Tyree D. Mitchell: Searching for Trust in the Global Economy
Different cultures have different approach to estimating trust in business. This is a great book about how four different cultures search for Trust in Global Economy.
Is buying a business application a date with potential happy ending or a honeymoon of the long-term relationship?
Why buying a business application is not a finite decision but an infinite one and why you should set your RFP in this way.
Michael E. Raynor: The Strategy Paradox
The Strategy Paradox: strategies with the greatest possibility of success also have the greatest possibility of failure. How to have Strategic Flexibility and accept Requisite Uncertainty.
Philip Tetlock, Dan Gardner: Superforecasting
Is good forecasting a skill that can be learnt a competence with which you are born or simply a factor of luck. Tetlock and Gardner tried to answer that in their Superforcasting.
Russel Ward: High Performance Sales Strategies; Powerful Ways to Win New Business
How to objectively measure sales efficiency is always a challenge in sales management. What you do in the Critical Hour with your prospect counts. This is a book about what to look for when measuring sales capability.
David Meerman Scott: The New Rules of Sales and Service
The New Rules of Sales and Service should be applied in order to address the need for real-time agile social selling and customer service.
Prodaja v Sloveniji
V Sloveniji imamo potencial, potencial se imenuje prodaja in zakaj ga ne bi izkoristili?
Frank V. Cespedes: Sales Management That Works
Sales management in the new realities need to adjust or it will not be efficient. Author gives us a view on people, processes, pricing, partners and productivity as sales management areas to focus on.
