David Meerman Scott: The New Rules of Sales and Service
The New Rules of Sales and Service should be applied in order to address the need for real-time agile social selling and customer service.
Prodaja v Sloveniji
V Sloveniji imamo potencial, potencial se imenuje prodaja in zakaj ga ne bi izkoristili?
Frank V. Cespedes: Sales Management That Works
Sales management in the new realities need to adjust or it will not be efficient. Author gives us a view on people, processes, pricing, partners and productivity as sales management areas to focus on.
Joe Heapy, Oliver King, James Samperi: Customer-driven Transformation
Customer experience design is a must in a digital economy. In order to build a customer-driven transformation of the business you need customer insight and knowledge of design.
Herb Koen: O svemu se može pregovarati; Kako da dobijete ono što želite
Pregovarati možemo o svemu. Glavni elementi su vreme, moć i informacija. Pisac nam da neke savjete kako postati bolji pregovarač.
Graham Yemm: The Sales Book
Graham Yemm's The Sales Book is one of the most structured overviews about what sales and sales management is all about and what do they include and how they can be tackled.
John Warrillow: The Automatic Customer; Creating a Subscription Business in Any Industry
Every business could become subscription business, since subscribers are better than customers. Why? The book explains it.
Marko Jevtić, Milovan Dekić: De-sign think-ing; Kako stvarate proizvode koje ljudi žele
Avtori knjige o dizajn razmišljanju nam žele o ovoj knjigi ponuditi detaljan uvid u to, kako da dobro izvesti ovaj pristup rješavanja kompleksnih izazova kroz korisnički pogled.
Henrik Broman Larsson, Markus Ejenas, Peter Siljerud: Supertrends; Facts and insights to future proof your sales and marketing
Supertrends are changing sales and marketing and if people involved should be successful, they should adjust to supertrends.
