Matthew Dixon, Brent Adamson: The Challenger Sale; Taking Control of the Customer Conversation
History of sales The history of sales has been one of steady progress interrupted by a few real breakthroughs. First breakthrough was... Read More
David L. Rogers: The Digital Transformation Playbook (Columbia Business School Publishing
Digital transformation is not about technology — it is about strategy and new ways of thinking. The Five Domains of Digital Transformation:... Read More
Peter Thiel, Blake Masters: Zero to One
Doing what we already know, how to do takes the world from 1 to n, adding more of something familiar. But every... Read More
Thomas H. Davenport, Jeanne G. Harris: Competing on Analytics; The New Science of Winning
Why do analytics Netflix is one of analytical competitor. Its CEO Reed Hastings has a master’s in computer science from Stanford. They... Read More
Cory Bray, Hilmon Sorey: The Sales Enablement Playbook
Sales Enablement Is an Ecosystem Sales Enablement is the concept of extending a prospect-centric mindset to all departments within an organization. Sales... Read More
Francis Buttle: Customer relationship management; Concepts and technologies – second edition
Customer relationship management – general There are four types of CRM: Strategic – focused upon development of a customer-centric business culture. Operational... Read More
Mark Roberge: The Sales Acceleration Formula
The whole idea of innovation is that it gives you a competitive breathing space. In the good old days, a decent innovation... Read More
Standard ali specifika
Microsoftov korak k standardu V svoji novi vlogi sem ob spoznavanju Microsoftove programske opreme, ki je namenjena podpori poslovanja podjetjem, naletel na... Read More
Simon Sinek: Neskončna igra
Neskončne in končne igre Igra obstaja, če obstaja vsaj dva igralca. Prav tako obstajata dve vrsti iger: končne in neskončne. Končne igra... Read More
