John Battelle: The Search; How Google and Its Rivals Rewrote the Rules of Business and Transformed our Culture
How and why search industry developed as it did and how Google took control of it.
Conflict resolution or why solution acceptance is what really matters?
How to handle conflicts and how to check if they are really handled.
Design thinking – način soočanja z nepopolno definiranimi problemi
Design thinking is solution-based approach to problem-solving.
Howard Stevens, Theodore Kinni: Achieve Sales Excellence, the 7 Customer Rules for Becoming the New Sales Professional
Book based on 13 years of research about what it takes to be the best salespeople, from the customer point of view.
Making a consumer into the customer
How to build a structured system of consumer need collection and upgrade it with ability to monetize them and creating a customer out of it.
Ray Dalio: Principles
Ray Dalio Principles is a set of workings that define things in an algorithmic way, so that based on principles he developed during his work and life, he developed better decision-making machine, that works in idea meritocracy mode.
Silvester Kmetič, Werner Katzengruber: Prodaja; Strategije prihodnosti, Top Selling Professional, Biblija vrhunskega prodajnika
Strukturiran pregled po glavnih elementih prodajnih postopkov. Avtorja imata veliko izkušenj z delom v prodaji in vodenjem delavnic in svetovanjem o prodaji.
Zakaj so okolje, vsebina in prezentacija tako pomembni?
Zakaj je pomembno da razumemo koncept relativnosti in človeško delovanje, ki mu je podvrženo.
Can sales innovations occur inside existing sales organization?
How to deal with introducing changes in sales organization, especially disruptive ones. Parallel to Christensen Innovation dilemma.
