Sam Knowles: Asking Smarter Questions
Asking smarter questions is a skill that can help us in life and work. Especially if you are into sales. Curiosity, open mind and ability to listen help.
Keenan: Gap Selling
Gap selling is about knowing customer's current state and desired future state and defining the impact of that change.
Brian Halligan, Dharmesh Shah: Inbound Marketing; Attract, Engage, and Delight Customers Online
Inbound marketing is the new door-to-door sales approach for digital world. The book from Hubspot founders is an insight into this new world.
Branislav Vujović: Između 2 sveta; Putovanje u digitalni svet
Digitalni svet nije isto kao fizički. Ako želite kao kompanija napraviti pravu digitalnu transformaciju, kreirajte digitalne procese.
April Dunford: Sales Pitch; How to Craft a Story to Stand Out and Win
Creating a good Sales Pitch is about showing customer the alternatives and guide them to your differentiated value. April Dunford shows how to do it.
April Dunford: Obviously Awesome; How to Nail Product Positioning so Customers Get It, Buy It, Love It
Obviously awesome is a practical guide on mastering positioning of your product or your company. Great overview on how to do better the most important part in selling.
Alexandre Lazarow: Out-Innovate
Out Innovate is the story of global startups and entrepreneurs, outside Silicon Valley and how those Frontier Innovators are building Camels and not only Unicorns.
Jared Fuller, Jill Rowley: Nearbound and the Rise of the Who Economy
Nearbound is a book about creating partnership in modern B2B selling. It addresses the rise of the Who economy.
ChatGPT view on Hubspot, Microsoft and Salesforce (sales and marketing tools)
What if the future of buyer's discovery is not web searching but AI utilisation. ChatGPT sales and marketing tools comparison for Hubspot, Salesforce and Microsoft.
