Michael D. Watkins: The Six Disciplines of Strategic Thinking
If you want to play a CEO role, strategic thinking is a must. This book is short introduction what it is all about.
Jeffrey K.Liker: The Toyota Way
The Toyota Way is a very detailed insight into production excellence of the most successful automotive company in the world.
Doug Davidoff: The Revenue Acceleration Framework
The Revenue Acceleration Framework provides a reader with a comprehensive overview on how to manage RevOps in structured way.
David Ogilvy: Ogilvy on Advertising
Some wisdoms on advertising from the giant of advertising. Ogilvy on Advertising is the book that offers you an entrance into a world of advertising.
Rob Walling: The SaaS Playbook
The SaaS Playbook is a book from SaaS owner on how to build a SaaS business. A personal view based on experiences.
Wes Bush: Product-Led Growth
You can focus your market approach to product led growth or sales lead practices. If you go with a product, the book can help you.
Sam Knowles: Asking Smarter Questions
Asking smarter questions is a skill that can help us in life and work. Especially if you are into sales. Curiosity, open mind and ability to listen help.
Keenan: Gap Selling
Gap selling is about knowing customer's current state and desired future state and defining the impact of that change.
Brian Halligan, Dharmesh Shah: Inbound Marketing; Attract, Engage, and Delight Customers Online
Inbound marketing is the new door-to-door sales approach for digital world. The book from Hubspot founders is an insight into this new world.
