Robert Greene: The Laws of Human Nature
The Human Nature can be observed through history and some patterns are always present. Robert Greene is writing about them.
Daron Acemoglu, Simon Johnson: Power and Progress; Our thousand-year struggle over technology and prosperity
Progress and technology is not the same. If we want technology to improve conditions for everybody, some preconditions must be fulfilled.
Maja Daraboš: Evolucija konkurentske prednosti
Evolucija konkurentske prednosti dovjela je u situaciju hiperkonkurencije, u kojoj se traži brzina i inovativnost. I to više puta.
Bill Matassoni: Marketing Saves the World; Stories about why capitalism works
Marketing in consulting is hard, the author was in McKinsey and BCG and creating new dimensions in market-space is his approach.
Todd Caponi: The Transparent Sales Leader
The Transparent Sales Leader is utilizing Five F's framework to improve sales leadership based on transparency.
Alex Moyle: Business development culture; Taking sales culture beyond the sales team
Business development culture is connection between customer-centric approach and internal cooperation of marketing, sales and customer service.
Todd Caponi: The Transparency Sale
In today's digital world, The Transparency Sale is a must. The power is on buyer's side and building trust demands transparency.
Peter Strohkorb: Smarketing, Sell smarter, not harder
When customers demand more, sales and marketing should work together and create Smarketing to come closer to the customer.
Tom Bird, Jeremy Cassell: Brilliant selling
Brilliant selling is about how to improve your sales performance by following some proven tips and tricks.
