Bill Matassoni: Marketing Saves the World; Stories about why capitalism works
Marketing in consulting is hard, the author was in McKinsey and BCG and creating new dimensions in market-space is his approach.
Todd Caponi: The Transparent Sales Leader
The Transparent Sales Leader is utilizing Five F's framework to improve sales leadership based on transparency.
Alex Moyle: Business development culture; Taking sales culture beyond the sales team
Business development culture is connection between customer-centric approach and internal cooperation of marketing, sales and customer service.
Todd Caponi: The Transparency Sale
In today's digital world, The Transparency Sale is a must. The power is on buyer's side and building trust demands transparency.
Peter Strohkorb: Smarketing, Sell smarter, not harder
When customers demand more, sales and marketing should work together and create Smarketing to come closer to the customer.
Tom Bird, Jeremy Cassell: Brilliant selling
Brilliant selling is about how to improve your sales performance by following some proven tips and tricks.
Zgodbe kot prodajno orodje
Zgodbe in prodaja sta lahko par iz nebes ali pekla. Manipulacija ali podpora. Na prodajalcu je, da sprejme pravo odločitev.
Brandon Bornancin: The Ultimate Guide to Breaking into Tech Sales
Tech Sales is the best job in the world. An author is talking about how to land a job in tech sales and do a good job selling.
Moderni vodja prodaje
Moderni vodja prodaje svoje moči ne uporablja za diktiranje, temveč za podporo svoji ekipi. Obenem pa je bližje strankam kot kadarkoli prej.
