Steven van Belleghem: Od izkušnje stranke do bivše stranke; Kaj se zgodi, ko stranko odstranimo iz nakupne poti
Nekaj misli iz knjige Steven van Belleghema, ki so jo v slovenščino prevedli pri Frodx.
Zaupanje kot temelj prodajnega odnosa
Članek o tem, da je potrebno biti pazljiv v gradnji zaupanja v poslovnem odnosu in kako lahko prenesemo del odgovornosti na tehnologijo in tako povečamo učinkovitost, ne da bi kompromitirali zaupanje.
Aaron Ross, Marylou Tyler: Predictable Revenue, Turn Your Business Into a Sales Machine with The $100 Million Best Practices of Salesforce.com
Great book from Aaron Ross, creator of Sales Force outbound sales model, in which he explain how to approach sales and different roles inside of it, to make the most efficient approach to the market.
Joel Bakan: The Corporation; The pathological pursuit of profit and power
Joel Bakan description of nature and development of corporation is precise and accurate. He sees its nature of profit pursuit as problematic feature, that can be combated by government regulation.
Cena nezasledovanih priložnosti
Razmišljanje o tem kako postaviti dobre prodajne ekipe, katere pristope uporabiti in kako oceniti kaj v prodaji deluje.
Hans Rosling, Ola Rosling, Anna Rosling Ronnlund: Factfulness; Ten Reasons We’re Wrong About the World and Why Things Are Better Than You Think
Hans Rosling book is about facts and how we really don't know a lot about the world and how our views are based on our instincts rather then facts. In a book you can find decsriptions about all those disruptive instincts and how we can control them, to create better approach for understanding what world is really about.
Anthony Giddens: The Third Way, The Renewal of Social Democracy
Anthony Giddens was considered brain power behind politics called Third Way, that was mainly represented by politicians like Blair, Schroder and Clinton. His intelectual framework for renewal of social democracy is described in his book Third Way
Susan Fowler: Why Motivating People Doesn’t Work and What Does; The New Science of Leading, Energizing and Engaging
Author (Susan Fowler) is writting about motivation and why it is not working if it is driven instead of understand. Approach is build on autonomy, relatedness and competences of people and use of mindfulness, values and purposes in creating optimal environment for aligned, inherent and integrated motivational outlooks.
Nicholas Shaxson: Otoki zakladov, Davčne oaze – požiralnice svetovnega bogastva
Knjiga, ki poskuša povzeti offshore sistem, ki omogoča bančno tajnost, davčno optimizacijo, prelivanje denarja v davčno ugodne oaze, optimizira dobičke korporacij in finančnih ustanov in predstavlja veliko oviro v razvoju nerazvitih držav. Sistem ima dve področji, nelegalno in legalno a z vprašljivo legitimostjo.
